A fascinating thing happened at the HOD. My specialty group feels strongly about a particular subject. The report coming from the committee was unfavorable to our way of thinking. In addition to working for change in the traditional fashion we posted our thoughts under the HOD hashtag. It was not responded to in the timeline but it was apparent that it was widely read. It was a helpful tool to be heard and to sponsor more discussion. I am not sure how the vote will turn out. However, it was a great lesson in the power of social media to enhance communication. An organization can no longer ignore social media. To say you don't have a presence on Facebook and twitter is like saying that you do not have an email address. An organization can either embrace the change or get lost in the fray.
@djbunnell
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